Competitive Analysis (Secondary Research)
Research Brief - Created: October 2018
This competitive analysis was created for an institution we partnered with. It was an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
This is just a snapshot of the 30+ slide deck. The analysis highlighted: branding, US news rankings, programmatic accreditation, program offerings, cost per credit, program fees, social media mentions, keyword searches, advertising spending, and more.