Using Surveys To Uncover Insights (Primary Research)
Research Report - Created: January 2023
This is a sample of a report created to understand the drivers of event satisfaction from creators with the events they attended, and use this information to drive future strategies to increase engagement and satisfaction. The information in the report is confidential, so all mentions of the event and specific details have been stripped.
In the report we learned that the top five drivers of event satisfaction focus on inclusion, connection, recognition, and opportunity. When we analyzed these events YoY, there was both positive and negative momentum on the top five satisfaction drivers.
Key Takeaway: When creators feel celebrated, there is an opportunity to carry this through the events and beyond. Celebration is a key satisfaction driver, so thinking of celebrating creators in a more sustainable way, beyond events is crucial for creators to continue to feel valued. After sharing this information with stakeholders, new strategies around making creators feel more recognized and connected were implemented into future events, with creator spotlights, interactive workshops and panels, recognition programs, and community building programs.
