The Value of Market Research
Research Brief - Created: July 2020
Sources: HubSpot, Oracle, IMSmarketing, UserVoice, and Business.com
This deck was inspired to create my own opportunity. I recently got laid-off and was looking for work. Having a few years of market research experience, I knew the value it would bring to businesses in the marketing industry. I reached out to an agency in town that wasn’t conducting market research and pitched my services to them. Coming from a traditional marketing background, I wanted to highlight how my blend of market research and social media could impact their business.
Research will be really helpful to social media optimization, and identifying opportunities — but on the larger scale, offering research as one of your core offerings to you clients can add a whole new revenue stream for your business.
Research not only drives growth, it also impacts profitability.
The entire deck can be found below.
